About Us

Welcome To SportyBay

“No matter the Challenge, we focus on delivering practical results”

Who Are We

We are a family-owned start-up.

There are three founders behind this organization. Gerhard, Daniel and Markus. We are Austrians who have lived, studied and worked in Asia for almost 20 years.

Of course, it takes more than the founder to built a successful venture. We are pleased that more and more highly motivated and competent colleagues are joining the team.

Our Mission

To provide effective and customised solutions to the sporting of the following main customer groups:

  1. Sport Clubs, Schools and Other Sport Institutions 
  2. Their Athletes
  3. Their Fan Communities

Our Key Values

  • Customer Orientation
  • Respect for Diversity
  • Integrity 
  • Professionalism

Our Core values help us to determine if we – as a company or individuals – are on the right path and fulfilling our goals by creating an unwavering guide.

Our History

SportyBay is a young company that started business in Shanghai in 2015. After several interviews with our target groups, we found that we have a potential market as a one-stop solution provider.

In the beginning, we mainly focused on learning the business and the sports industry. Although Daniel and Markus had already worked for and in different sports institutions, and Gerhard has a strong background in developing and starting new companies, we only pursued small projects to get to know the business without taking too much risk in the initial phase. After the first year we thought we were ready for bigger projects. However, it took more than 18 months before we were able to build a larger and therefore more economical business. In the following 16 months, we were able to do business with most of the international schools in Shanghai, as well as with several sports clubs and other sports institutions. Since 2018, we have expanded the business to other parts of mainland China.

Since 2019, we have also been developing businesses outside of mainland China. Although we are still at a very early stage of our expansion, we are proud to have satisfied customers in Hong Kong, Singapore and other international markets.

While the team in Shanghai focuses on doing business in mainland China, the company in Hong Kong is developing business in other international markets.

Our 6-D Process


The starting point for all projects is to learn from you, the customer, what are the requirements, the needs and expectations.  

Our Team is trained to listen very carefully to fully understand the underlying issues.


Based on what we learn from you, we define what has to be done by whom and what parties have to be involved.

We may be able to present suggestions, options and possible solutions right from the start – based on the experiences and know-how of previous projects.


With our in-house design capacities we are able to deliver creative and fast design options.


Depending on the scope of the project, we also can provide product development.


Since we are working together with several OEMS and strategic partners, we can allocate the tasks according to the resources needed,  to produce, source, or install in the most efficient and cost effective way.


SportBay strive to deliver the goods and services with high quality and on the agreed time.

In order to find THE RIGHT SOLUTION, we are ready to go the extra mile that is often needed. Many testimonials on completed projects confirm this.

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